When constructing a marketing plan for a new product launch like a new flavor of potato chips, what role does each of these elements play in the brand and communications message:

A. Branding strategy:

a. Creating a Brand Image (what is the image of the brand?)

b. Maintaining the Brand Image (how to keep relevance to the new consumer segment)

c. Branding Concerns

d. Positioning and Branding

B. Marketing Communication Strategies:

a.Integrated Marketing Communication (what communication channels and what should be the message to be communicated)

b.Advertising Strategy/Objectives

c.Push and Pull

d.Media Strategy (print, non-print, traditional, digital)

e.Advertising Execution (type of appeals, frequency)

f.Sales Promotion

g. Direct Marketing (mobile, social media or traditional direct marketing)

h. Public Relations/Strategies

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The detailed answer for the above question is provided below A Branding Strategy a Creating a Brand Image What is the image of the brand In the case of a new flavor of potato chips creating a brand im... View the full answer