When consumers make a purchase, they go through a series of behaviors. The consumer decision process describes those behaviors and activities that take place at each stage. To increase sales, marketers are studying five stages and trying to find ways to influence consumers as they progress through the CDM process. The internet is the newest tool marketers have to influence consumers. 1). Discuss the impact of the Internet on the five stages of the CDM process. 2). What happened differently, or how can the Internet use these processes to sell more effectively? 3). Select a company or product and include specific examples of how the CDM is applied.

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