Question: When consumers no longer associate a brand with a specific or highly similar set ofproducts, ________ occurs. A. improved odds ofnew-product success B. flankers C.

When consumers no longer associate a brand with a specific or highly similar set ofproducts, ________ occurs.

A.

improved odds ofnew-product success

B.

flankers

C.

sub-branding

D.

brand dilution

E.

hypercompetition

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