Question: When consumers read reviews written by other consumers before making a purchase the process could be described as _ _ _ _ _ _ _

When consumers read reviews written by other consumers before making a purchase the process could be described as ___________.
reactive public relations
prospecting
proactive public relations
groundswell

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Cherry Cotta makes custom ordered clay pots for residential gardens. Below is cost information regarding its latest job. a. Materials were purchased on account. $18,996 purchased b. A materials...

Q:

Hello, I am struggling with this assignment, I am unable to determine the below questions based off the attached 10K. I have also attached a spreadsheet from another answer to a part of this question...

Q:

MRKT 310 Principles of Marketing Strategic Marketing & Value for the Customer Please use the service offering below; Lyft PRODUCT CHOICE & CONTENT Your focus will be on the domestic, or U.S....

Q:

Hi, I've talked to you earlier that you know the answers for the Enron case. Is it possible to get this done by afternoon of Wednesday at best. If not I'm also willing to take this on a Friday....

Q:

In addition to letting consumers shop online, what other advantage do online stores like Amazon offer? They let consumers read reviews written by other users and add their own comments. They let...

Q:

An executive summary for managers and executive readers can be found at the end of this article. Consumner ethnocentrism and willingness to buy domestic products in a developing country setting:...

Q:

Research on a brand that implements various marketing communication strategies. Questions: 1. Background of the brand ( include its description & necessary info) 2. What are the Specific Marketing...

Q:

Typically, as customers grow older, which total product offer becomes increasingly important? Multiple Choice price customer service celebrity endorsement advertising design/features Multiple Choice...

Q:

Why would any company want to use segmentation and target marketing? Multiple Choice ferences unlimited marketing funds limited marketing funds to create inefficiencies segmentation is rarely used to...

Q:

All the considerations consumers evaluate when making a purchase can be best described as Multiple Choice the service offer. differentiation. the buying process the total product offer. the buying...

Q:

All the considerations consumers evaluate when making a purchase can be best described as Part 1 of 5 Multiple Choice points the total product offer. the service offer. References the buying process....

Q:

Prince, Count, and Earl are partners who share incomes and losses in a 1:3:4 ratio. After lengthy disagreements among the partners and several unprofitable periods, the partners decided to liquidate...

Q:

A real estate agent is considering changing her cell phone plan. There are three plans to choose from, all of which involve a monthly service charge of $20. Plan A has a cost of $.43 a minute for...

Q:

17. In this lesson, you learned how to use the Trim method to remove space characters from both the beginning and end of a string. You can also use the Trim method to remove other characters. The...

Q:

Assume it is Monday, May 1, the first business day of the month, and you have just been hired as the accountant for Colo Company, which operates with monthly accounting periods. All of the companys...