Question: When creating a customer value proposition, marketers must consider - the value elements with essentially the same performance characteristics as the next best alternative. a

When creating a customer value proposition, marketers must consider - the value elements with essentially the same performance characteristics as the next best alternative.
a. points of parity
b. points of uniformity
c. points of difference
d. points of distinction
When creating a customer value proposition, marketers must consider - the

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