Question: When DataComp Corp., a producer of computer software, delayed the introduction of its new spreadsheet program to modify the package, its scheduled magazine advertisements announcing

When DataComp Corp., a producer of computer software, delayed the introduction of its new spreadsheet program to modify the package, its scheduled magazine advertisements announcing the new product needed to be revised.

In this case, a change in the.

variable caused changes in the

variable of the marketing mix.

distribution; promotion

distribution; product

product; price

product; promotion

promotion; price

When DataComp Corp., a producer of computer software, delayed the introduction

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