When deciding between Brand Management vs$.$ a License Agreement:

a$)$ It's always better to go with a License Agreement, so you can have more input into operations.

b$)$ It's always better to go with a Management Agreement, so you don't have to pay both Franchise Fees & Management Fees.

c$)$ It's always easier to terminate a Brand's franchise agreement than a Brand's management agreement.

d$)$ Each deal should be evaluated individually, to decide what is best for that particular hotel, taking into account ownership's priorities, and owner's long term plans for holding the asset.