Question: When deciding how far to carry the segmenting processA) profit should be the balancing point: determining how unique of a marketing mix the firm Irma
When deciding how far to carry the segmenting processA) profit should be the balancing point: determining how unique of a marketing mix the firm Irma can offer to some target marketB) it is easier to develop effective marketing mixes for larger, more heterogeneous segments C) cost considerations orcernage hess aggregatingD) the threat of potential competitors suggests more aggregatingE) segmenters should consider the demographic attributes of the target customers
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