Question: When deciding how far to carry the segmenting processA) profit should be the balancing point: determining how unique of a marketing mix the firm Irma

When deciding how far to carry the segmenting processA) profit should be the balancing point: determining how unique of a marketing mix the firm Irma can offer to some target marketB) it is easier to develop effective marketing mixes for larger, more heterogeneous segments C) cost considerations orcernage hess aggregatingD) the threat of potential competitors suggests more aggregatingE) segmenters should consider the demographic attributes of the target customers

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!