Question: When deriving association rules during the Data Mining process, we often work with sensitive data. When performing market basket analysis, for example, we often mine

When deriving association rules during the Data Mining process, we often work with sensitive data. When performing market basket analysis, for example, we often mine for behaviors of customers and may discover phenomena that may violate privacy expectations or even personal ethics. Please describe a specific market basket analysis scenario that you believe raise privacy concerns, identify the concerns, and explain how they could be mitigated by the data analyst.

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