When determining the customer lifetime value $($CLV$)$ for a targeted group of customers, the most important factor that the management of a company to consider is which?

ow much it costs to acquire a customer.

The contribution margin of this particular customer group.

The benefit that will accrue to the company over the product life cycle its best$-$selling product for this group.

Customer lifetime value is not static.

$$ Sales of the most popular product have a great impact on CLV$.$