When determining the top most valuable global brand in $2021,$ three criteria were used: $(1)$ the financial performance of the branded product, $(2)$ the ability of the brand to draw a premium price or significantly impact the company's profits, and $(3)$ the

Multiple Choice

amount of money spent in order to promote the product.

role the brand plays in corporate philanthropy efforts.

role the brand plays in influencing consumers.

length of time the product has been on the market.

number of competitors competing against the product.