Question: When developing a data - based direct marketing campaign, determining who in general the organization wishes to reach and then using data - mining to

When developing a data-based direct marketing campaign, determining "who" in general the organization wishes to reach and then using data-mining to determine the specific individuals or households that should be included is an example of
choosing prospects and variables.
choosing targets and offer elements.
choosing objectives and zip codes.
choosing target and individual prospects.
choosing objectives and targets.
When developing a data-based direct marketing campaign, determining "who" in general

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