Question: When developing a formal marketing plan, why is it most important to review where you are and how you got there? A ) To identify

When developing a formal marketing plan, why is it most important to review where you are and how you got there?
A) To identify areas for diversification
B) To learn from mistakes and repeat successes
C) To identify trends that could affect the business
D) To better understand the external environment
When developing a formal marketing plan, why is it most important

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