Question: When developing a good promotion blend, a marketing manager should q , realize that the right blend depends more on what customers expect than on
When developing a good promotion blend, a marketing manager should
realize that the right blend depends more on what customers expect than on what the firm wants to accomplish.
be more concerned with persuading the target customers than informing or reminding.
realize that promotion to final consumers is usually based on "pulling."
determine who the firm is trying to influence.
None of these answers is correct.
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