When developing a marketing plan, the business mission should be defined in terms of O Products and services The company's production strengths The competitive environment O Customer wants and needs D Question 14 1 pts In the portfolio matrix, Technics has a business unit that generates more cash than it needs to maintain its market share. In this scenario that business unit is called a: O dog O problem child. O star. O cash cow. The management of Intel believes that success can be achieved with a thorough understanding of its competitive arena and by developing products that satisfy the needs, wants, and expectations of customers. Therefore, Intel can be said to have a orientation. O market sales O production O societal 1 pts Question 16 In the context of the Boston Consulting Group's (BCG's) portfolio matrix, which of the following is true of SBUs considered to be question marks? They do not require any cash to maintain their market. They have low growth potential and a small market share O The company should either invest in them to make them stars or divest them O The company should not invest in them but should milk them for cash