When developing a new product or service understanding the attributes that are important to the customer is vital to creating a successful product.

For this assignment, you are to complete the Case: Comparison of Competing Products at the end of Chapter $3$ in the text.

Follow the six steps in the case and be sure each step is completed, be sure to explain where you got your information from when rating the attributes.

Discuss the products you chose and why, do you use these? What has your experience been like?

Discuss and explain the attributes you chose and why, are they important to you? How about other consumers?

Explain the position the products have in the market today.

What are your observations, how do they compare? Strengths and weaknesses, is your perception the same as most consumers?