When developing a sponsorship proposal for an event, it is critical to develop a plan for sponsorship activation. This plan provides the marketing strategies deployed at an event to facilitate consumer engagement with the sponsoring company's brand. For your initial post, reflect on your personal experience attending an event and discuss the activation strategies, beyond traditional advertisements, that were implemented at the event. Include discussion of any promotions, product samplings, sweepstakes, interactive displays, or information sharing and how this affected you as the consumer or event-goer. In response to peers, discuss if the described activation tactics are effective and whether you would participate as a consumer or event-goer.