Question: When developing an integrated marketing communications programme, step two of the process allows the marketing manager to decide what they want to do with their

When developing an integrated marketing communications programme, step two of the process allows the marketing manager to decide what they want to do with their message. Which of these buyer

-

readiness stages might the target audience be in

? (

Select all that are relevant.

)

Select one or more:

Awareness

Conviction

Preference

Liking

Knowledge

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