Question: When developing an international advertisement campaign, what is the second step of the process? Question 1 8 options: Perform marketing research. Select effective media. Specify

When developing an international advertisement campaign, what is the second step of the process?
Question 18 options:
Perform marketing research.
Select effective media.
Specify the goals of the communication.
Execute the campaign.
Compose and secure a budget based on what is required to meet goals.

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