When developing the action plan, the campaign team analyzes the following question: "How do different tactics compare in serving core communication strategies? If they all serve the strategy with similar effectiveness, is there any difference in their cost, including economic cost and the investment of time and human resources?" These questions reflect considerations related to which element of the action plan?

Integrated approach

Creativity support of strategy

Cost$-$effectiveness

Culturally competent and issue$-$driven communication messages, channels and activities