Question: When developing the advertising program, specifying _ _ _ _ _ _ _ _ helps advertisers with other choices in the process such as selecting

When developing the advertising program, specifying________ helps advertisers with other choices in the process such as selecting media and evaluating a campaign.
When developing the advertising program, specifying________ helps advertisers with other choices in the process such as selecting media and evaluating a campaign.
product or service features
advertising objectives
time constraints
segmentation methods
pricing constraints

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