When Devon originally purchased and set$-$up her new iPhone, she was surprised that many popular apps would not download without permission to access her photos, contacts, and location. Based on research, consumers are more likely to comply with a requirement, rather than make the effort not to comply. Marketers refer to this as

A$.$ compliance bias

B$.$ ethnocentrism

C$.$ default bias

D$.$ sunk$-$cost fallacy

E$.$ loss aversion