When discussing what resources a new venture needs$-$ one issue that many new ventures struggle with when they are nascent or new is cash flow. As discussed the root cause of cash flow $(=\text{'}$CF$)$ issues can be many. Our ability to measure this as a new venture has $3$ divergent sources? What are they?

Sales, Economic Units, Volume

EBITA $($sometimes with or without interest$)$

Profit, Price, Promotion

Operating, Investing, Financing Activities

Revenue, Costs, Profit $($or loss$)$