Question: When do firms compete more - when brand equity is an important factor in consumers' decision making or when brand equity is not so important

When do firms compete more - when brand equity is an important factor in consumers' decision making or when brand equity is not so important (i.e., consumers focus on product features before thinking of brand name?)

Firms compete more when brand equity is important

None of these are true

Both of these are true

Firms compete more when brand equity is not important

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