Question: When Dr. Kracker introduces a new cracker product, it offers free samples in HEB and other grocery stores. These efforts have a primary promotional objective
When Dr. Kracker introduces a new cracker product, it offers free samples in HEB and other grocery stores. These efforts have a primary promotional objective of a. creating awareness. b. stimulating primary demand. c. identifying prospects. d. encouraging product trial. e. reducing sales fluctuations.
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