When emotions collide with cognition, we face conflicts between what we want to do versus what we should do' what this statement simply means is that when people at work for example listen to their inner feeling s at a particular time, they may end up affected in what they are doing. For example if an individual employee is mad, sad and frustrated about a personal issue for example divorce which is outside work, this person will be affected in relating with other sat work and how the person concentrates since focus will be lost (Als-Ferrer & Strack, 014). This situation is bad for business as it can lead to making of decision a without thinking of its consequences and it will end up affecting the organization productivity and employee performance at a broader scale. The multiple-selves theory insists that human beings are affected by the surrounding in which they are in and hence affecting the way they make decisions and have perceptions towards something, for example people from the rural area may be conservative and traditional and hence resistant to modern technology use as they are not aware of its importance while people in a company from urban cities will gladly embrace technology use because of exposure (Lester, 2017). It also states that people's behavior, beliefs and norms greatly contribute to how employees in an organization feel about some things at work, for example gender equality