Question: When engaging in a cost vs . benefit analysis in market research, the researcher is assessing the value of the project by comparing Group of

When engaging in a cost vs. benefit analysis in market research, the researcher is assessing the value of the project by comparing
Group of answer choices
the benefit of survey data against the cost of experimental data.
the benefit of a data warehouse against the cost of syndicated data.
the benefit of answering questions against the cost of doing the research.
the benefit of quantitative data against the cost of survey data.
the benefit of external secondary data against the cost of internal secondary data.

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