When entering a foreign market, a multinational enterprise needs to determine its branding strategy. The decision of Global Branding or Local Branding will depend on the following factors/conditions. Among these factors, which is the least relevant?

A.

the reputation of the brand name (e.g., whether it is a well-known and well established)

b.

number of competitors in that market

c.

the characteristics of the target customers in that country

d.

the characteristics of the product (e.g., whether the product is cultural sensitive and requires a lot of local responsiveness)