When evaluating possible products to import, management may be concerned that there may be a problem caused by __________________ affecting consumers initial reactions to products such as Fresh Burdock Root or spiky rough root products (appearance). Since potential customers may not know how to use, prepare, or cook them, people may be reluctant to buy them. Which characteristic of innovations makes such products less likely to be acceptable in the U.S. as a new product?

A. Observabiltiy

B. Complexity

C. Relative Advantage

D. Compatibilty