Question: When evaluating whether an industry's environment presents a company with an above - average profitability and an attractive business opportunity, it primarily involves a )
When evaluating whether an industry's environment presents a company with an aboveaverage profitability and an attractive business opportunity, it primarily involves
a determining the industry's outlook for future profitability.
b determining the overall strength of the five competitive forces.
c determining which firms in the industry have a competitive advantage and how they got their advantage.
d constructing a strategic group map and assessing the attractiveness of the competitive position of each strategic group to determine the overall attractiveness of all the strategic groups.
e using value chain analysis to determine the relative cost positions of rival firms and to learn who the industry's lowcost producer is
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