Question: When evaluations show that actual performance differs from expectations, firms typically attempt to Multiple Choice decide if the time horizon should be increased or decreased.

When evaluations show that actual performance differs from expectations, firms typically attempt to
Multiple Choice
decide if the time horizon should be increased or decreased.
adopt a market-product grid to analyze the sales results.
exploit a positive deviation or correct a negative deviation.
perform a SWOT analysis with their major competitor as the principal focus.
use statistical linear trend analysis to interpret the results.

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