When examining your industry, focus on the list below and define each item as it relates to your selected business

A description of your industry

Trends in your industry

Strategic opportunities that exist in your industry

Your Target market. Here are some questions to get you started. Please answer the questions below in detail as they relate to your business.

Are your target customers male or female? How would you know?

How old are they? How would you know?

Where do they live? Is geography a limiting factor for any reason?

What do they do for a living? How would you know?

How much money do they make? This is most significant if you're selling relatively expensive or luxury items. Most people can afford a carob bar. You can't say the same of custom murals.

What other aspects of their lives matter? If you're launching a roof$-$tiling service, your target customers probably own their homes.

Market research is key.