Question: When formulating strategy, Theo Chocolate s managers scan the business environment for factors that will or could impact the company s competitive advantage. Which of
When formulating strategy, Theo Chocolates managers scan the business environment for factors that will or could impact the companys competitive advantage. Which of the following would pose a threat to Theo? Check all that apply.
Theo Chocolate employees attempt to form a union, seeking better pay and benefits.
Joe Whinney, hires worldrenowned chocolatier, Jacques Torres, who develops a line of chocolate bars that customers hate and a prominent food blogger features in a post as Chocolate Fails.
The USDA releases a report about the potential link between chocolate and cancer.
Unlike other chocolate brands, Theo sources their cacao beans directly from farmers in Peru and the Democratic Republic of Congo, incurring greater costs than competitors who purchase from suppliers.
Theo Chocolate has decided to purchase a fleet of climate controlled trucks which will allow them to distribute and deliver their products to grocery stores across the US This is an example of:
Vertical integration
Differentiation
Related diversification
Unrelated diversification
Theo Chocolate is ready to take their products abroad. Debra, Theos Chief Marketing Officer, is certain that Japanese consumers will love their current ginger or orange chocolate bar flavors and customers in India would like the curry and coconut. She also feels confident that their current simple packaging will not need to be altered in either country as customers will be able to understand the product flavor by the picture on the package. Which type of global corporate strategy is Debra considering?
Export strategy
Multidomestic strategy
Glocalization strategy
Global strategy
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