Question: When Frozen DeLite considered adding two nondairy items to its dessert menu, the company made the product available in an established market to determine customer

When Frozen DeLite considered adding two nondairy items to its dessert menu, the company made the product available in an established market to
determine customer reactions. That process is called
Multiple Choice
test marketing.
promotion.
outsourcing.
concept coordination.
When Frozen DeLite considered adding two nondairy items to its dessert

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