When fuan Spiegel borsof Snap, wrote in a ioated nema that the avous medu frm has been thitsear: Macroecosomict is partly to blime. Soanng inflatisn and riung mortgace cepaytrets are leados centumen wo out bept on dicietionary teendirs -and most digtal offerinei are docrecocark. Iven the If roo thind bie tech has it bed, ieqe a thoueht lor the sot-le-betrch. in part cular, thee bushen modeis embraced by firms bein aher the dotcem crash oe 2001 -and siosequerily by investoh- are iscinc stedn: the movers fatioh sha ale peosle or thinges around ctiel the streamers fetich oller apb-targeted adil- Ower the past war the firm that ephomioe thele butines modeit-Lber and solir clab) - have shed two-thed of theie market captaliatioe en auerage (see chart). On the sartace, the movers tweaneri and ereepen- ind ther problemb-ioek fitinat on cleser inipect on, howevec, their butirases al tuan out to fice the same inain pichate a misplaced fath in network etlects. low bariers to entry and a dependence on iomesone pise's platform. Seart with network effoct, or "tlywhela" in silen valey speak-1he ioea that a gruduct' ival an to a ver ries w th the fumber of inen. Once the iner base pasies a certain strwicla, the argument goel. erowth it if cost, seendre milion equirine fver mere cuabortess to pet the frwheer iphrire: Network eflects are real. Eut they aso have their limitu. Uber keliered that in headotan in ride-haling: Eave il tickte to riches, an more tifen and driveri waud mean iest afe tine for bos, frawirg crer mere uleriato an ynitoopatle ievitex indtede, it found that usrine mere cuptomers cape with higher ber enit cosh. The second preblem-low bariers to energ-is another subeoied boen burhed bane. Advaricei in techholorv, from imartshenes es doud computine, alowed all manner of isartuph, includine the mover.. itreamers and eteepers, to buld coniumee softeare cheaply and equcly. Dut that alio meant etit cosycats soon emerged and eay morer alowrd them to stlet senerues dicosents to quickly buld the maimam necedsary keale. The stint flaw sumenon to the three wobbly berines models as their ceiance on dite burcon platdarme that are tot their ewi. Loer and peorbanh paya fandiene fee ts adeertise in agple' filhsene and ithsuri. Q12.Q17 are based on the article "What went wrong with Snop, Netflix, and Uber" Paragraph two (Macroeconomics. ) suggests that technology firms Snap, Netfix, and Uber are struggling because of which of the following types of external forces Econonic cimate Legal conditions Porteri vestical forces Technological change Porter's hocimontal forces Question 13 1pts 2. Q17 are based an the ardicle "What went wrong with Snop, Netflic, and Uber" Paragraph three (If you think big tech..) suggests that Snap, Netflix; and Uber have strategies that are based on similar mechanisms for sustaining competitive advantage: Question 14 1 pts Q12-Q17 are based on the article "What went wrons with Snop, Netflic and Uber" Paragraphs five (Start with and six (Network effect) sussest that for these companies, which of the following values increases with the number of users Nethen Conwmer WTP Both fruncenic cotit Q12. Q17 are based on the article. What went worg with Snap, Netric, and Uber" Paragraph seven (The second problem) sugsests which of the following threats is highrin the industres in which Snap, Netflix, and Uber operate Now coliakts Buyyets 5ututitute zoods Suppleces Rivalry Q12. Q17 are based on the erticle "What went wtors with Snap, Netflix, and Vber" Paragraph eight (The third flaw) discusses which of the following types of threats facing Uber, DoorDash, and Spotify Porterivertical forces Technolopisal change forter's herivental forces Legal conditions Economic cimate Question 17 1 pts Q12. Q17 are besed on the article "Whot went wrong with Snap, Netlix, and Ueer" Overall, which of the following statements beet deseribes how the article views the stratery of the "not-so-ble tech firms" discussed in the article They lad a good stratesv, but falled because of genecal ewironment forces cmoted by the Covio pandcikt They did not have a eood stratecy They tive a good wister Mey do not hime a stortegy