When gathering marketing intelligence, companies often use the US census, which provides an in$-$depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than $281$ million people living in the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

Question $5$ options:

A company can purchase information from outside suppliers.

A company can take advantage of government data sources.

A company can use online customer feedback systems to collect data.

A company can network externally.

A company can use its sales force to collect and report data.