Question: When Giorgio Armani wanted to execute a down - market stretch, what did it do to protect the core Giorgio Armani brand from dilution and
When Giorgio Armani wanted to execute a downmarket stretch, what did it do to protect the core Giorgio Armani brand from dilution and cannibalization while still leveraging its strong presence in the luxury market?
Group of answer choices
Created the subbrands Armani Jeans and Armani Exchange.
Shied away from any mention of the core Giorgio Armani brand with the new line.
Called the new line Armani Econo.
Called the new line GA to echo the core brand without mentioning it explicitly.
Kept the original brand name of Giorgio Armani and simply priced the new products lower.
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