Question: When Hershey introduced Hershey's Cookie Layer Crunch, it promoted directly to consumers and told them to ask for the product at their favorite stores. This

When Hershey introduced Hershey's Cookie Layer Crunch, it promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of a policy.

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impulsion

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channel promotional

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pull

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customer promotional

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push

When Hershey introduced Hershey's Cookie Layer Crunch, it promoted directly to

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