When highlighting a product's competitive advantage based on attributes, a firm will

Select one:

a$.$ show how its product use can be advantageous to the customer.

b$.$ concentrate on the unique aspects of the product that sets it apart from the competition.

c$.$ remind customers the value of the product received in comparison to its price.

d$.$ Show how its product is priced lower than the competition.

e$.$ develop a relationship with the target market that will enhance the product's brand.