Question: When influencing cognitively based attitudes based on high consumer effort, the message plays an important role wherein marketers decide on and a . immediate associations

When influencing cognitively based attitudes based on high consumer effort, the message plays an important role wherein marketers decide on and
a. immediate associations and involving messages
b. match-up hypothesis and credibility
c. spokesperson and credibility
d. comparative and one-sided versus two-sided messages
e. type of involvement and degree of central processing route
When influencing cognitively based attitudes based on high consumer effort, the

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