Question: When is category need used as an objective in marcoms? Select one: a.For all existing consumers b.When the content of the marcoms campaign requires the

When is category need used as an objective in marcoms?

Select one:

a.For all existing consumers

b.When the content of the marcoms campaign requires the selling of category benefits as well as brand benefits

c.When the target audience is other-brand loyals

d.When an audience recalls a need after viewing an advertisement

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