Question: When is it appropriate to develop an entirely new structure for a package (such as a custom-molded bottle) versus using an off-the-shelf design such as

  1. When is it appropriate to develop an entirely new structure for a package (such as a custom-molded bottle) versus using an off-the-shelf design such as a standard tin can or rectangular box?
  2. As a designer, how do you find balance between the desire to be "green" and the desire to sell products with fancy and eye-catching packaging?
  3. What are some typographic considerations that are UNIQUE to packaging design?
  4. Name three key considerations to keep in mind when developing a product line.
  5. How does doing a press proof for a package differ from a press proof for a flat product like a poster?

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