Question: When is it NOT better to be a second mover or late mover? New skills are needed by buyers New infrastructure is not required to

  1. When is it NOT better to be a second mover or late mover?

New skills are needed by buyers

New infrastructure is not required to increase buyer demand

Complementary services required for market growth are not available

There are high switching costs associated with the new market

Powerful competitors can delay those first to the market

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