When it came to creating a positioning statement however, she was perplexed. She knew that her unique flavors would set her apart from other biscotti bakers. She also understood her target customer$-$young professionals who think of themselves as worldly and who would like to try new foods. She also noticed that her competitors had carved out their own niches:

Viva Italia had come up with an inexpensive "biscotti" that was more like an American cookie than the real Italian biscuit but sold for half the price of Bella's

Roman Holiday had a very traditional recipe, but only offered the standard almond and chocolate$-$dipped verities

Deliverable

From the choices below, choose the statement that you believe would be a good positioning statement for Bella's Biscotti.

Indicate your choice and the reasoning behind your choice on the discussion board under Discussion One: Business Description.

Your response should be well thought out.

B$.$ If you want, please consider the opportunity for you to refine or come up with another positioning statement.

Choice A $-$ Bella's Biscotti offers biscotti in unique flavors utilizing traditional Italian baking methods.

Choice B $-$ Bella's Biscotti is the tastiest biscotti in the widest range of flavors for people looking for a hip alternative to cookies.

Choice C $-$ Bella's Biscotti $-$ take your mouth on a tour of Italy.