Question: When it comes to developing a superior product concept ( i . e . , developing strategic product positioning ) , which of the following

When it comes to developing a superior product concept (i.e., developing strategic product positioning), which of the following theories and concepts from class would you say is the least informative to consider?
Question 1 options:
The ABC model of attitudes
The Persuasion Knowledge Model
The Theory of Reasoned Action
Hierarchy of Effects
All of the above would be considered

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