Question: When it first opened stores, StationeryPlus, an office supply chain store, had compared to other office supply chain stores a comparable product selection and service
When it first opened stores, StationeryPlus, an office supply chain store, hadcompared to other office supply chain storesa comparable product selection and service but the lowest prices. As a result, StationeryPlus captured a significant chunk of the market in the short run. Which of the following positioning strategies did StationeryPlus most likely use?
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