When Jack's phone would not hold a charge, his screen was cracked, and his virtual keyboard did not work consistently, he decided to purchase a new phone. He

thought about all the features he wanted in the new phone, how much he could afford, and the brands that he would choose from in his new purchase. The

features he wanted and the price he could afford were part of his

and the brands from which he would choose were his

Multiple Choice

evaluative criteria

buying behavior

priority considerations; information inputs

objective standards; purchase options