Question: When Jeff Bezos gave a talk to a class at the Harvard Business School in 1997, one student bluntly told him, You need to sell

When Jeff Bezos gave a talk to a class at the Harvard Business School in 1997, one student bluntly told him, You need to sell to Barnes & Noble now. Bezos understood of how hard it is for established organizations to adapt. He knew Barnes & Nobles would fail to adapt to the changing environmental needs which Amazon could envision.

Based on this caselet and the concepts learned in this topic, which kind of interorganizational relationship does this caselet refer to? What do you think made Amazon a success? As a manager at Barnes and Noble, how would you have done things differently to save the company from being outcasted by Amazon?

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