Question: When looking at which segment / s to target, what are the two things that you should consider? Question 1 7 Select one: Segment Attractiveness

When looking at which segment/s to target, what are the two things that you should consider?
Question 17Select one:
Segment Attractiveness and Competitive Position
Brand Differentiation and Communication
Ladder of Brand Adoption and Strategic Targeting
Marketing Strategy and Marketing Plan
Differentiation and Positioning

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