When making decisions, managers often must decide between doing what is beneficial for the firm in the short term, and what is beneficial for both the firm and society in the long term. To address this conflict, a firm must

evaluate its quarterly profit statement from an ethics standpoint.

cut back on staff and staff benefits to meet the firm's immediate, short-term goals.

develop a short-terms solution to meet the long-term needs of society.

align the short-term goals of each employee with the long-term, overriding goals of the firm.

continue to adhere to all the legal standards set forth by the industry.